pappabearbooks Chapter 591 Group takeout, deliver anything quickly! (page 12)
Chapter 591 Group takeout, deliver anything quickly! (page 12)
At the end of March, on the eve of Qingming Festival, the temperature gradually increased and the war in the takeout market was in full swing.
At this time, Pintuan's branches in four major first-tier cities and fifteen second-tier cities have all established independent food delivery business departments.
This includes the operations team, technical team, local promotion team, business team and publicity team.
At the same time, the internal management system of the group has undergone a major upgrade.
The data backend of Pintuan.com has been connected, and in-store group buying and community group buying have officially begun to experiment with all-online operation models.
In other words, the sub-site established for group buying is now reborn from the ashes and has entered another realm extremely smoothly.
There are almost no barriers between these two fields.
Soon, the group delivery business group was officially established. The first-tier cities where the business started to develop were headed by Ye Ziqing, Guan Shen, Xing Xiangming, and Dai Zhitao, who directly connected with Jiang Qin.
The sub-stations in second-tier cities are under the supervision of the former group sub-station manager, who is also directly connected to Jiang Qin.
Just like they do for nationwide group buying, all feedback, approval and docking of the entire development process of the food delivery industry will rely on the efficiency of the internal system to link up with each department at any time, so that the mission will be achieved.
Subsequently, group takeout was officially launched.
But there was no advertising, no publicity, everything was as low-key as a night walk in brocade.
However, the group tour is destined to be different from the group tour two years ago. No matter how low-key a behemoth is, it is impossible to hide it.
What's more, the three BAT companies have been eyeing the group fight for a long time.
Yes, Jinyi walks at night, but it can’t stop them from assigning people to keep an eye on your dog’s movements.
"The team fight is over."
"Did you hear that the group fight ended?"
"It's broken, the dog is coming..."
Word-of-mouth takeout is currently run by Robin and Luo Ping. The two of them had just eaten most of the fast-food market. When they came back and heard the news, their scalp went numb instantly.
Lao Ma was in a meeting at this time, talking about the importance of the food delivery industry in Alibaba's O2O layout. He was silent for a while after hearing the news.
It is inevitable for them to enter the food delivery industry through group sharing.
There is no doubt that the tyrant of group buying will not let go of the huge market of food delivery.
But even if they are mentally prepared, many people still feel a sense of suffocation.
The business style of Pin Tuan is different from that of all Internet companies. They are unorganized and have no bottom line. They usually just punch in and out.
You can't even see the sect or the number of methods clearly.
But when the fight is over and the person on the other side dies, and you find a prisoner to come over and do an autopsy, you realize that almost every punch they threw hit their fatal weakness.
How do you defend against such an opponent?
As a result, several large manufacturers are preparing to increase investment, seize the opportunity of the group, and rapidly expand their scale.
Group buying and takeout are not the same thing.
Just like Tencent's QQ and WeChat, is QQ the social ceiling?
But when WeChat entered the market, it was first beaten by Fetion and then almost killed by MiLiao. This is also the same reason.
As a result, the entire market increased subsidies and expansion speed due to the news of group entry. In the blink of an eye, the entire industry became booming, and the number of people joining the rider industry exceeded 200,000.
The four leading websites also started encounters at this time.
Koubei Takeout and Nuomi Takeout were launched in Shanghai, and their advertisements were flying all over the place. However, in the end, the combined market share of the two companies was only one-third of Hungry Bu's.
However, when they were hungry, they quickly settled in Kyoto and devoured half of their market in an instant.
Swapping one-third for one-half, he showed his arrogance without taking action when he was hungry, and his market share reached 45%.
From group buying to being hungry, it seems that the curse of big companies is about to be broken. Regardless of resources or funds, these advantages seem to have no effect at all, and grassroots enterprises are becoming more and more outstanding.
"Big factories are nothing more than that."
Zhang Xuhao drank heavily at the team building meeting at the end of March.
Chen Jiaxin also drank two drinks, and she was sincerely grateful that she had left the public resolutely and came to Hungry.
His vision is indeed good.
Zhang Xuhao is probably the next Jiang Qin in the food delivery industry.
At this time, the group fight was still in the background, as if it had not yet woken up. There were no advertisements or recruitment, as if it was just an app made and placed there.
"Building groups is a key focus of major manufacturers. You see, as soon as the news of our launch spread out a few days ago, Uncle Ma was so frightened that he immediately invested tens of millions of dollars. Do you know why?"
After hearing this, Lu Zhichuan said subconsciously: "I know, because the boss is such a bitch."
Jiang Qin: "?"
"No, what I mean is that the boss is too strong. Facing a powerful opponent, one will naturally be more vigilant."
Jiang Qin put his hands in his pockets and walked under the shade of a tree: "They will strictly guard me in all fields. If I advertise, they will compete with me in spending money on advertising. If I spend a lot of money to recruit riders, they will spend even more." Too much money stuck in my neck."
After hearing this, Lu Zhichuan raised his head: "Will you be targeted?"
"Of course, don't forget, I dug you here and used you to snatch Gao De. Now Uncle Ma hates me to death. What's more, we are really strong."
"That's true."
The strength exposed by group buying in the group buying war is enough to make everyone wary.
For example, Hungry Now has a market share of more than 40%, and group shopping is almost non-existent.
But in the eyes of those people, group takeout is a greater threat than being hungry.
If Jiang Qin acts violently, the money-burning war will break out again, and group delivery will be directly involved.
If you guys pay five yuan for a group delivery order, then I will give six yuan, and if you give six yuan, I will give eight yuan. In short, a tyrant will never be allowed to stand up in the takeout industry, so in this situation of confrontation, Instead, market feedback will be missed by other platforms.
Therefore, Jiang Qin wants to try a different strategy than before, which is why Lu Zhichuan is standing here.
It took a month to establish the takeout branch, and during this month, Jiang Qin, in addition to honing his kissing skills with the young rich woman, also arranged for Lu Zhichuan to talk to Shengshi Advertising about becoming a shareholder.
This advertising company has been Jiang Qin's staunch partner since the beginning of his business.
It’s just that in the past two years, with the development of the Internet industry, the offline advertising industry has become more and more popular, causing prices to plummet, and the efficiency of the factory has also become lower and lower.
Seeing that he could not make ends meet, Jiang Qin once again acted as a living bodhisattva and took some shares.
In the following more than half a month, Shengshi Advertising canceled some small orders, freed up three production lines, and started working at full capacity for group sales.
The transport trucks of Hengtong Freight drove over one after another, packing the newly printed items and sending them to the group delivery sub-station and handed them over to the local promotion department.
And when Lu Zhichuan saw the things printed by Shengshi Advertising Factory, everyone was dumbfounded. It seemed that he had never seen such a bad person.
"Boss Qiu."
"Hey, Manager Jiang, long time no see."