Chapter 592: Crazy routine (please vote for the "big" chapter) (page 12)
Chapter 592: Crazy routine (please vote for the "big" chapter) (page 12)
"Sales of plastic bags and takeout boxes must be avoided in the business districts around the headquarters of delivery companies."
"For example, for employees who are hungry, they may also order takeout. It would be a bit rude if they see this kind of thing."
"When I'm in business, I always like to make money by being friendly."
"Also, when you go to sell plastic bags, you don't need to be mentally burdened. You have to remember that our purpose is to reduce the packaging costs of merchants and help them make money. This is a great cause and a glorious cause. "
“Looking at the smiling faces of those merchants who saved dozens or hundreds of yuan in packaging fees, we know that it is all worth it.”
One week after the packaging plan was implemented, the number of users of group takeout increased steadily.
During this period, Jiang Qin held a conference call to cheer everyone up and improve the internal structure of each branch.
After everyone listened, they felt a lot more relaxed.
"Our second batch of packaging bags is ready, but the quality is relatively poor and may sometimes break. Moreover, the workshop director of Shengshi Advertising has poor eyesight and accidentally printed the logo of another platform on these poor-quality packaging bags. .”
"The local promotion team dispatched a group of fresh-faced people to try the delivery to see if it can be delivered. The main thing is not to waste..."
“If these [takeaway bags printed with other companies’ logos] are broken during the delivery process, resulting in the food needing to be redone or soup spilled, we will bear the loss, and then we will pay double the [group takeout bags] to you them!"
Ye Ziqing looked at Jiang Qin on the screen and his scalp went numb.
When she used to do business, she only needed to read plans and plans, but now she has to read Buddhist scriptures before she can sleep.
Otherwise, she would always feel that she was guilty.
This matter will eventually be exposed, but sooner or later, how much pressure will Mr. Jiang’s ancestors have to endure...
So in the following period, plastic bags with the names "Are You Hungry", "Nuomi Takeout" and "Word of Mouth Takeout" printed on them gradually appeared on the market?
For a time, several platforms received a flood of negative reviews.
Because since using these "other brands' plastic bags", consumers often encounter situations where soup is spilled, and some bags are broken and it is really difficult to clean up the soup when it comes out.
Bad review, bad review!
So it didn’t take long for these packages to be collectively boycotted by merchants, who only used group packaging.
Merchants know that they sell plastic bags, but consumers don't know. In their minds, soup is often spilled on other takeaways and the bags are often broken, but the dumplings are always intact.
The hint of this kind of details will cause consumers to have an inertial thinking.
That is because their packaging bags are so rubbish, how can the meals ordered from their platform be any better?
Once this concept is formed, it will solidify in people's minds.
So in just a few days, group buying became the conscience of food delivery, and the number of users increased again.
At this time, a man selling plastic bags looked at the bottom of his squeezed goods and fell into endless contemplation...
"Lao Jiang, aren't you also doing takeout?"
"Well, it's going on, it's in full swing, and it's booming."
"Come on, our Linda food delivery market has been invaded by other apps. What about your group food delivery? Why is there no movement at all?"
On Sunday morning, as soon as Jiang Qin got up, he heard three roommates mumbling while holding their mobile phones and ordering takeout.
At present, many food delivery platforms are targeting the college market, hiring part-time college students to promote the products on campus. Not only are they subsidized, but they also receive Coke with every order.
Therefore, many college students no longer need to order food in the group for the three periods before joining the group, and directly switch to the real-time delivery platform.
Cao Guangyu and the others were also quite puzzled. They had long heard that Jiang Qin was going to do takeout. He had been in meetings and on the phone all day, but why was there no sign of him now?
"You can't see it because you haven't ordered it yet. If you had ordered it, you would know that group takeout is everywhere."
Jiang Qin stretched out and tugged on his pants to cover the thing that would make Feng Nanshu cry.
There is no way, young college students are full of firepower.
At this time, Cao Guangyu turned to look at him and felt that he must not have woken up.
You don’t do any promotions, don’t hold events, and haven’t even put up a few posters. How can I order a group takeout?
"Qiangzi, Chaozi, my takeaway has arrived, where's yours?"
"Mine has arrived too."
"Then let's go get it together."
Cao Guangyu rolled out of bed and landed on one foot, looking like a short-legged armored warrior.
Then, the three of them went to the door of the building to get takeout in a hurry. However, when they came back, all three of them felt confused.
Cao Guangyu used word of mouth, Ren Ziqiang used "Are You Hungry", and Zhou Chao used Nuomi.
As a result, their packaging was all the same, they were all "group takeout, everything can be delivered quickly", it was like seeing a ghost.
At this time, Jiang Qin sat up from the bed, reached out and picked up three leaflets from the trash can at the door.
Are you hungry, word of mouth and meals.
These three platforms are currently targeting the college student market and are constantly hiring part-time college students for on-campus promotion.
Among them, [Meal Point] seems to be a new app that specializes in food delivery for college students.
Just like the original group building, because the goal positioning was clear, it developed very well.
His boss’s surname is Duan, and he seems to be a young entrepreneur, less than thirty years old.
Jiang Qin smacked his lips and threw the three leaflets into the trash can, looking as if he was looking at a dead person.
In the days that followed, the plans of Hungry, Word of Mouth and Meal Takeout to promote them in colleges and universities went smoothly, and group takeout became famous! !
College students may not necessarily remember other companies’ advertising slogans, but remember [Group takeout, get anything delivered quickly]!
“Has group takeout been advertised?”
"No, it's been quiet all the time. I haven't even seen a flyer."
"That's weird, why are their apps downloaded so much?"
Guo Liang, the person in charge of word-of-mouth takeout, took a look at the download comparison chart and looked at the group takeout chasing after him, with a trace of confusion in his eyes.
His former generals Luo Ping and Robin began to feel flustered for no reason.
They seemed to have returned to the days when they were chased and bitten by dogs.
The management is far away from the market. Their minds are all about strategy and layout, and they are not grounded. They don't know when they are competing for riders and subsidies.
There was a dog wandering around in a plastic bag.
This is the characteristic of the mainstream industry during its barbaric growth period. Everyone is keeping a close eye on their opponents, but they have no time to pay attention to these detailed issues.
At this time, Shengshi Advertising Factory freed up two more production lines and continued to work day and night.
Soon, the logistics truck of Hengtong Freight drove out from the Shengshi Advertising Factory and quickly hit the road, galloping through major cities and entering the warehouse of the group supply chain.
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