pappabearbooks Chapter 1992: My sister wants to open a store
Chapter 1992: My sister wants to open a store
In the 80s, China's electrical appliance market was in a stage of rapid development.
With the opening of the economy, people's living standards are constantly improving, and the demand for electrical products is also growing.
Of course, they are not the only ones who see the business opportunities. The competition in the electrical appliance market is actually quite fierce.
However, Lin Ran is still optimistic about the future of the electrical appliance industry.
If analyzed carefully, old equipment such as tape recorders and radios are gradually fading out of the urban market.
In the Chinese electrical appliance market in the 80s, home appliances would be one of people's main consumer products.
After all, there are more job opportunities and urbanites are richer. With the improvement of family economic conditions, they have higher and higher requirements for the quality of life, and the demand for home appliances is also increasing day by day.
TVs, refrigerators, washing machines and other products will become essential household appliances.
In addition, there are also some small household appliances, such as electric fans, electric irons, and hair dryers, which are also loved by consumers.
In areas other than household appliances, commercial appliances will also gradually emerge.
During this period, China was in the process of industrialization and urbanization. Not to mention the equipment needed for factories, it was not an industry that ordinary people could get involved in.
Urban companies are also increasing their demand for electrical equipment, such as copy machines, fax machines, telephones and other office equipment needed in offices.
The demand for commercial appliances is also a potential business opportunity for the electrical appliance industry.
Even though the electrical appliance market during this period is full of competition, like Lin Wanjun's previous boss, he would suffer losses and run away.
But Lin Ran still believes that he can succeed in this industry with his own experience and judgment.
Because he can predict market dynamics, which is different from things that have become established history.
Besides, Lin Wanjun and the others didn't have nothing.
They have a large inventory of electrical appliances in their warehouses.
Rather than finding a place to set up a stall and being fined or arrested, it is better to open a store directly, which is safe and can clear inventory.
After Lin Ran's analysis, a woman who seemed to have a good relationship with her sister nodded and said, "I think it's good! We can indeed open a store!"
But some people expressed opposition.
"Who doesn't know that opening a store can make money? But look at our boss, the store opened well and the location is also very good. But what happened? He ran away."
"Dazhuang is right, you should be cautious when opening a store."
"That is, the business in our previous store cannot be said to be bad, but the boss still lost money, which means there must be some tricks in it. We didn't figure it out. If we entered the store blindly, something might happen."
There seems to be more opposition.
Lin Ran was listening nearby. In fact, their idea was not wrong.
As for why their shop closed down, Lin Ran couldn't make a conclusion until he met the boss.
Lin Wanjun said: "I think we should open a store."
The opinions of other people in the discussion seemed not to be very important. When Lin Wanjun spoke, everyone stopped talking and looked at Lin Wanjun.
After all, she saved her shop once, and now she might be able to save it a second time.
"Although our business was very good before, some products are almost at the end of their life, such as old-fashioned radios. Who will buy them now?"
"Thinking about it from another perspective, we are basically sitting in the store waiting for customers to come to the door. In department stores, there are more and more people opening stores around us. Our products have no advantages, and neither do our services. So it seems Our business was okay, but it was actually going downhill.”
Lin Ran looked at his sister in surprise.
It seems that during this period of time as a manager, she has really found some ways and discovered the rules.
Indeed, in this era, due to the shortage of supplies, as long as you opened a store, you basically didn't have to worry about customers coming to your door.
But now the situation is different, even the tickets are gone, which means that China's productivity has suddenly improved.
If you think about it carefully, factories were built in various villages during this period, which not only provided jobs for the villagers, but also gave them more disposable money.
This situation also means that they are approaching urbanization faster and faster, at least about ten years earlier than in previous lives.
If you are still running stores in the same old way now, when the Internet officially arrives, you will be directly eliminated.
And my sister saw the problem.
Indeed, they should develop into a more diversified store, not just as an electrical appliance store, but as an electrical appliance sales company.
Need to be matched with salespersons, after-sales service personnel, etc.
Lin Ran actually thought of this just now, but they didn't speak, and he couldn't say it directly. He never thought that he would bring it up from his sister.
This situation is already quite difficult for people nowadays.
A store like theirs actually only needs a stall, but there are so many of them, and I don’t know how many people haven’t come. In total, there are already more than ten people.
This bloated organizational structure would be very wasteful if it were all placed in the store.
"Manager Lin, what do you think should be done?" The person who just raised objections said with a frown.
Most people are used to this kind of life, because they don't have much education, and they don't have the habit of reading books or newspapers. After work, they just go home to play cards or chat and drink with others.
Over time, their brains have basically degraded, and they cannot think about problems, let alone learn new things.
So when you encounter a problem, you will just fall into confusion.
Lin Wanjun said: "I think Xiaoran is right. We should actively participate in market competition. Just opening a store is definitely not enough. We also need to divide the work. Some people are responsible for distributing leaflets and going to other places to promote Our appliances.”
"Master Li, don't you know how to repair home appliances? We can set up a separate department for you. If there is a problem with the electrical appliances bought by others, you can bring someone to the door to help them repair it."
"Is this how the difference between us and other stores will be reflected?"
Lin Wanjun said.
"It sounds simple, but how to do it?" asked the woman who agreed before.
"Just leave the planning to me, so I think we should really open a store and clear out the goods first."
Lin Wanjun said so, and everyone naturally nodded.
"Manager Lin, among all of us, you are the richest. I leave the business of opening the store to you."
"How can this be done?" Lin Wanjun said with some embarrassment.
Her own house was built with money from her younger brother. Although she received a salary during this period, the total is not much more than the people below?