Rebirth 99 to become a car giant.

Chapter 873 The first trillion-level subsidiary, a good harvest in 1 (page 2013)

2013 is a very critical year for China's automobile industry.

After two consecutive years of single-digit growth in car sales, it has once again entered double-digit growth. This is definitely a good thing for China's independent brands.

The most important thing is that in the past year, the share of China's independent brands has further increased.

A 50% market share is no longer enough to satisfy everyone’s appetite.

The sales of GM and Changan Ford in the last quarter were basically close to zero, and the resumption of production is far away.

Many people within the company are looking for new ways out.

This part of the market is naturally eaten up by other car companies.

"Mr. Cao, Nanshan Hongqi's annual sales volume is 70.2, and it is certain that it will enter the TOP10."

Zhu Zhengfeng first called Cao Yang to share the good news from Nanshan Hongqi.

The Nanshan Red Flag that he has been looking forward to for so many years has completely given him a boost this year.

In recent years, Spring City Automobile Group's largest source of profit has been Spring City Volkswagen.

But now Spring City Volkswagen's sales have stagnated, and even experienced periodic declines.

For example, in 2013, it was affected by the March 3.15 epidemic. Although Volkswagen made various efforts the following year, in the end, Spring City Volkswagen's annual sales fell back to less than 70, with only 69.5 vehicles.

As for Spring City Toyota, another source of profit, its performance in 2013 was even worse.

After the sales plummeted in 2012, Spring City Toyota's sales have not returned to the peak in 2011.

It can be said that Nanshan Hongqi is now the car company with the highest sales volume within Spring City Automobile Group.

What makes Zhu Zhengfeng even more happy is that Nanshan Hongqi's profit margin is actually not low.

Although it is not as good as luxury car companies such as Mercedes-Benz and BMW, the company's overall profit margin has reached 6%.

This profit margin is actually not low among China’s independent brands.

"It exceeded 2013 in 70, so the turnover should have exceeded 1000 billion, right?"

Cao Yang made some rough calculations and felt that Nanshan Hongqi's turnover should also be very impressive.

Slightly different from Chery and Geely, Nanshan Hongqi’s main models are all priced around RMB 15.

Even with the launch of more models, the price has slowly moved towards 20.

With sales of 70, it is normal for the turnover to exceed 1000 billion.

But for China's automobile industry, there are really only a few companies whose turnover can exceed 1000 billion.

If you give it a try, there will definitely be no more than 10 of them.

It's no wonder that Zhu Zhengfeng was in a better mood after Cao Yang mentioned this topic.

"It has broken through, and it has exceeded 1100 billion."

"According to this development rate, I don't think there will be any problem with sales exceeding 2014 units in 80, and we can even challenge the high target of 85 units."

"In this way, by 2015, we will be able to challenge the 100 million figure."

Up to now, the sales volume of General Motors in China has exceeded 100 million, but this year it has fallen off the altar.

Although not all car companies have announced their sales in 2013, if we only look at the Chinese market, no car company has sold more than 100 million.

It is conceivable that Zhu Zhengfeng is looking forward to this goal of Nanshan Hongqi.

Maybe Nanshan Hongqi will be among the top 2015 in the industry in 3.

After all, even if other car companies' sales exceeded 100 million at that time, there wouldn't be many.

"General Motors and Ford have been completely driven out of the Chinese market. This year, there will be even more market space for everyone."

"With a market of more than one million vehicles throughout the year, coupled with the market space brought about by overall growth, I think Nanshan Hongqi's goal is completely possible to achieve."

"Even in the next step, we can find ways to further compress the market share of Korean car companies and Japanese car companies, providing a broader space for the development of independent brands."

Zhu Zhengfeng was definitely very interested in Cao Yang's proposal.

When the sales of Nanshan Hongqi were not that high, he supported Cao Yang to deal with Toyota Motor, let alone now.

Although Korean car companies and Japanese car companies have been suppressed, the current total sales volume is still about 200 million.

Such a big piece of cake, even if you cut off a piece, it is worth looking forward to.

"Our auto parts technology and vehicle design are already relatively mature."

"Korea and Japanese car companies are no longer of great importance to us."

"Now is really the time to crack down on them."

"However, we have to find some reasons that can be put on the table, otherwise it will affect the overall investment promotion."

Zhu Zhengfeng has now begun to step into his role and work hard to further suppress Korean car companies and Japanese car companies.

The current overall environment is definitely not suitable for dealing with a certain company alone with bare fangs.

Unless a high-sounding reason can be found.

Cao Yang fully understood this.

"Japan and Korea will always have something happen every now and then. We can follow these things to promote the progress of related matters."

“Also, in terms of media reporting, we can also let consumers see the negative side of these brands without lying.”

In recent years, Nanshan Automobile Group has been fighting against various automobile giants, and it has rich experience in all aspects.

Of course, there is no need for the two bosses to discuss some specific details.

Just tell them to go down and let the people below work hard.

They are responsible for holding the general direction.

……

Just after finishing the phone call with Zhu Zhengfeng, Zeng Tingting came over to report the good news.

"Mr. Cao, the entire Nanshan Automobile Group's domestic sales have exceeded 95 vehicles, and we are just one step away from 100 million."

"Star Motors and Jaguar Land Rover also occupy the first and third places respectively in the luxury car sales list."

"However, if the current pace of development continues, BMW's second position may not be very stable."

"As for Mercedes-Benz cars, the gap between them and Jaguar Land Rover has not narrowed, but has actually widened."

"Throughout 2013, the luxury car market grew by more than 20%. This is the fifth consecutive year that the luxury car market has grown by more than 20%."

Zeng Tingting came over happily to report to Cao Yang the excellent performance of Nanshan Automobile Group.

Last year, the United States began a comprehensive crackdown on Nanshan-based companies, and the one most affected was Nanshan Automobile Group.

The sales volume of Xingchen Automobile and Nanshan Automobile Parts in the United States has quickly entered the zero stage.

Jaguar Land Rover is still in the tug-of-war stage due to England's background and has not been completely blocked.