pappabearbooks Chapter 489 The anchor point of cooperation with Chinese brands (page 12)
Chapter 489 The anchor point of cooperation with Chinese brands (page 12)
Chapter 489 The anchor point of cooperation with Chinese brands
The creative director of Hermès' sub-brand HYS made a special trip to Shanghai to inspect Anta? !
For the entertainment media, such news is not very attractive, but for the entire fashion industry and the domestic clothing industry, it has triggered heated discussions.
Combined with gossip from abroad.
As well as the previous joint report of "Alien", the domestic fashion media quickly came to a conclusion.
Anta is expected to launch global limited edition customized sneakers with luxury brands!
"Luxury brand!"
"Limited!"
"custom made!!!"
These three words are placed in the eyes of the general public, and most people cannot feel their influence. However, people in the industry may not see it that way.
This is just like the RS version of HUAWEIMate40Pro, which many people know.
For the vast majority of consumers, its price of tens of thousands is already prohibitive.
But few people know that HUAWEI and Caviar, a jewelry brand jointly owned by Russia and Italy, have 14 customized versions of mobile phones with the same maximum price of 46.5.
What's the score?
What is the price/performance ratio?
People who spend a minimum of 2 yuan to buy a customized "landscape and traditional Chinese painting" machine will not care about this.
And its limited edition of 76 units has already been reserved by most people before it goes on sale.
As for those who bought the 8 limited-edition "Cherish Harmony" units, will they be confused about whether Mate40pro can play games?
The world of adults is very realistic.
To a certain extent, being able to take time out to play games is a luxury.
Xiang Yang didn't think it was a luxury to take time out to play games.
On the plane, he fought with the robot with his iPad. He felt that it would be a luxury to be able to win and take screenshots of the computer's records!
"Damn it, why can't you set the IQ to a computer?!"
When he got off the plane, he was still chattering about the game's designer.
"Mr. Xiang, I have long admired you." Ding Zhong, who made a special trip to the airport to pick him up, saw Xiang Yang's figure and took the initiative to step forward and extend his hand to welcome him warmly.
Although Xiangyang is young, he is already a successful person in the industry.
"Hello, Mr. Ding. I'm sorry that you have to pick me up in person despite your busy schedule." Xiang Yang smiled, shook hands with Ding Zhong vigorously, and handed the suitcase to Bea Shaffer.
As a boss, how can you carry your own luggage?
Lao Yu took a taxi to save money for himself, and Xiang Yang did not hesitate to reduce expenses for the fat pockets of Axel and other Hermès shareholders.
Seeing that Bea Shaffer, who he had to deal with cautiously, calmly held the suitcase's lever in his hand, Ding Zhong exclaimed in his heart that Anna Wintour's strong daughter also has a cute side?
I am afraid.
"Mr. Xiang, you are too polite. It is our honor to accept you to come to our company for inspection and research."
"Don't say that."
Xiangyang smiled. This feeling was very much like returning home from wealth, and walking in embroidered clothes at night was intoxicating.
What if I were carrying a $100 million bag again.
In later generations of the Internet, Duoduo ranks first among the most popular searches.
"Mr. Xiang, please come with me to our headquarters in Shanghai." Ding Zhong invited.
"Okay, I'm done."
Xiangyang came with sincerity and received a warm welcome from Anta Group.
That night, photos of him visiting Anta's sales department and design department and meeting with Anta's senior executives were published on Anta's official website.
Slowly revealing the majestic scarf, the related 9-square grid is naturally indispensable.
"Hey, this brat didn't even know to say hello when he came back."
Although Lao Xiang and Lao Zhao did not pay attention to these reports, there was no delay on the Internet, and there was no delay on the phone.
After receiving a call from his daughter-in-law, Lao Xiang's disgust was palpable.
In this regard, Lao Zhao, who often quarreled with him, also stood in the same camp as him, "You took the time to call him and talk about him. Now that you are back in China, you don't even know to call him in advance."
"I think this is probably the reason why Sissi and the child haven't come back."
Lao Xiang looked at the phone, hesitated for a moment and then said.
Old Zhao glanced at him, "Don't make excuses for your son."
"."
In one sentence, Lao Xiang immediately clicked his tongue and said nothing.
Focusing on scarves, the possibility of HYS and Anta co-branding is being discussed.
"It won't be with the Alien series! Wouldn't it be a scam to cooperate with a domestic brand?"
"It's funny upstairs. Nike's OEM is also in China. Regarding brands, do you buy √ or HYS for the sake of face?"
"How much do these shoes cost?"
"It is not something that ordinary people can afford. It is said that there are only a few hundred pairs in the world. HYS's single products are not cheap."
"Spending thousands of dollars to buy a pair of shoes? Are you crazy?"
"Anta NB, look forward to the joint model~"
"Li Ning is the number one in the national service. If you don't accept it, come and argue!"
“HYS cooperates with domestic brands, doesn’t it mean it lowers its status?”
"Look at what you said, what happened to domestic brands?"
"Will there be a Chinese-style series?" After learning about Xiang Yang's return to China, Jiang Mumu, who was in Shanghai, immediately opened her scarf.
On the one hand, it is work needs; on the other hand,
She was more concerned about Liu Qianqian, so she habitually clicked on her idol's scarf first.
After discovering that the latest scarf was still the one before her birthday, she searched for Anta's scarf account.
As for the sunny one.
Jiang Mumu said she was sorry. She had had enough of a scarf that had not been updated for ten thousand years. She posted one just to spread dog food.
But to be honest, this was the first time she clicked on Anta, a domestic brand of scarf.
I have never purchased from this brand, nor have I had any contact with it in my life.
Why did he choose to cooperate with this brand?
This is what Jiang Mumu cares about.
You should know that brands have their own brand tone, and they usually seek cooperation opportunities from the bottom up.
Xiang Yang flew over in person. Judging from the tone of the brand, there was no doubt that he had an agenda.
Therefore, as she was familiar with some things in Xiangyang, the first thing that came to her mind was the national style, and the second was
"Isn't it because Boss is interested in Anta's exposure at the Olympics?"
You know, the 2010 Winter Olympics will be held in Vancouver, where major sports brands will compete.
The media will focus all their attention on it, and even their "Vogue Magazine" is discussing Olympic-related topics.
In terms of value-added sports brands, nothing can bring more steady growth than the Olympic Games.
Suddenly realizing this, Jiang Mumu suddenly began to look forward to this cooperation.
Because at the Olympic Games, both official sponsors and other companies hope to be associated with the Olympic Games, using this as a marketing selling point to increase brand power.
She didn't believe it, Xiang Yang couldn't see this.
Just as she expected, at the Yingfeng Banquet, Ding Zhong and Xiang Yang really had a lot of topics about the Olympics.