pappabearbooks Chapter 667 The dog is coming! (page 12)
Chapter 667 The dog is coming! (page 12)
Chapter 667 The dog is coming!
"Mr. Pang, something went wrong."
"?"
Alipay's consumer subsidies were launched with great fanfare, and the alliance between Hungry Bu and Koubei.com was also carried out with great fanfare, attracting countless insiders in an instant.
Relevant or irrelevant, as long as it has something to do with Internet business, almost everyone is paying attention.
Especially people like Zhang Xuhao who are in the middle of the battle can't wait to witness the dusk of the group fight.
Zhang Tao, who has been discharged from the hospital, even mobilized all the manpower of Dianping to join the battle and trigger another group buying war to take advantage of others' danger.
The marketing manager was silent for a long time and then looked up: "Actually, offline catering stores do not recommend using payment boxes to scan QR codes, and some even remove the boxes."
The marketing manager pursed his lips: "Their online ordering system is directly embedded into the cashier backend. Previously, they were promoting their cashier system everywhere, begging everyone to wait for their payment box to go online. This is actually a smoke bomb. Everyone It’s never the payment box that’s waiting, it’s the order code.”
"When we sent people to investigate, these stores even tore off our posters, and some of them were not completely torn off. As a result, many customers didn't even know that these stores can use Alipay to pay..."
"To put it simply, using Alipay requires you to pay half the salary more, or work for an extra day, but using group sharing to order food online does not happen at all. Who cares about the subsidy."
Zhang Xuhao was the first to be confused: "Impossible, online ordering doesn't need to be popular? Can you just post a QR code to do it?"
Maybe many waiters didn't know it at that time. What they learned was not cashiering at all, but how to use the ordering system.
The manager of the marketing department pushed open the door and barged in, holding a document and looking slightly panicked.
What era is it now? Are consumers crazy if they don’t want any discounts?
She decided not to attack the catering market first, but to stabilize the retail market she had already acquired.
Alipay spends heavily in the settlement process, but group shopping locks out customers right from the entrance.
"The cashier systems are all independent. If you use Cloud Quick Pass for cashiers, you can't use Alipay for cashiers. If we don't follow up, Alipay will not exist in the future O2O market!"
"This isn't right."
Cover, everything is a cover!
In this way, which seemed like a joke, their local push completed the first and most important step under Alipay's nose.
"How is that possible? They will start doing it in the middle of the month. Mass production will take time, not to mention there is a New Year's Day holiday in between!"
And Chen Jiaxin pursed her lips in silence, saying in her heart that lies will not hurt anyone, but the truth is the sharpest knife...
"wrong."
After Zhang Xuhao heard this, everyone was furious, his lips were trembling, and he almost slammed the table and left.
“Our plan is based on group buying because our subsidies have been frustrated and there is no counterattack. However, the users of group buying have not been lost. Alipay has the ability to compete with UnionPay to compete for the market, but IMHO, I can’t do it without word of mouth.”
The marketing manager hurriedly walked forward, inserted the USB flash drive into the computer, and pressed the remote control in his hand. The online ordering interface of a certain store appeared on the projection screen in the conference room.
Chen Jiaxin also frowned: "Your market feedback has even left out such important details?"
As long as the order code is not posted when ordering a group meal, no one will know how this thing is used.
"With this set of procedures, customers will never come near the bar from the time they enter to the time they leave, let alone pay for a small white box."
He seemed to see a group of waiters pushing and pulling at a certain store, telling them, "You should learn how to use our ordering system."
In other words, they just left a code scanning channel in it.
The outside world believes that Pintuan is now a big business and has the Pintuan supply chain as its foundation, so it will not be so unable to withstand the encirclement and suppression war.
The marketing manager looked at Pang Rui: "Mr. Pang, I don't recommend doing this."
The marketing manager organized his speech: "Because the group ordering is online, it saves them almost half of the manpower. Compared with this, the little subsidy we give is just drizzle."
"In stores where the boss is present, they find that after using online ordering, there is no need for so many waiters at all, and the cost is greatly reduced. In some stores where the boss is not present, the waiters find that they can open the store normally by playing on their mobile phones all day long. As for subsidies, then The boss took it, what does it have to do with them?”
From the beginning of "let the bullets fly for a while" to later, an unpleasant feeling suddenly came.
"We grabbed one and sent it to you by courier. The production date marked on the box is...September."
Yes, if real money is put in, even if it is suppressed by other merchants by other means, it will not be completely ineffective.
However, Alipay spent more than three months mobilizing resources from all parties and investing large sums of money to enter the market, but it disappeared like a cow in mud.
On the 26th, Zhang Xuhao was still waiting for the bullet to fly again, but the atmosphere in Alipay had begun to change. As soon as he entered the conference room, he saw Pang Rui sitting at the front of the conference table, puzzled by the growth data. untie.
Upon hearing these words, the scene suddenly fell into silence.
"Mr. Pang, something went wrong."
They have made preparations both online and offline, using discounts to attract customers, creating crazy traffic for Alipay, and then using Hungry Discord and word-of-mouth to retain users, forming a three-way siege, which was originally foolproof.
"in other words."
The logic of the marketing manager is easy to understand. If you are at a disadvantage in a group fight, Alipay and Yixiong will lead the two counselors. Even if the two counselors never win, they can continue to cause trouble.
But then again, this time with Alibaba as the host, Alipay as the boss, and "others" in the life service field, even if the group can be stable, there will definitely be bloodshed.
Pang Rui didn't say anything, because she found that in just one round of fighting, the dilemma was thrown back to her.
The situation began to become strange and unpredictable.
Zhang Xuhao is talking about us one by one. In fact, he is trying to make Alipay continue to snipe.
"Why is this happening?!"
“They directly bypassed the scanning and payment process.”
"what?"
"Mr. Pang, some Linchuan brands such as Snack Convenience Store, Mr. Xianhui, Beilan Dessert, Xitian Milk Tea, etc. have started to use the Quick Pass small yellow box."
“Before the start of our subsidy activities, Tuan Tuan opened its online ordering system to merchants in first-tier cities.”
As the frequency of Alipay usage decreases, the traffic they expected will naturally disappear. Then there will be no users left by Hungry Dishe Reputation.
Zhang Xuhao couldn't help but say: "We can also make a food ordering system, can't we? This is not difficult!"
People have imagination, and everyone here is a talent deeply involved in this industry, so of course they know what this means.