pappabearbooks Chapter 678 See the group truck again (page 12)
Chapter 678 See the group truck again (page 12)
Chapter 678 See the group truck again
The opening promotion of Joy City ended, and the popularity indeed suddenly faded like a wave.
The sales on the second day were even worse than the first day, not even reaching 800,000.
On Monday, when the morning light fell on Joy City Square, several managers of the mall looked at the empty hall and the deserted streets and couldn't help but start whispering.
"There's no one on Monday, is that normal?"
"But you can't have none..."
"I went to see it just now. There are many people at Wanzhong next door, and many restaurants are full of customers."
"After all, it's a new brand. Maybe it will be better by dinner time?"
So starting from eight o'clock in the morning, the mall business manager has been patrolling everywhere. At noon, the mall received a small amount of food traffic, coming from nearby office buildings.
In the evening, the mall received a small amount of traffic, but it was also in a hurry.
On Tuesday, there was even less foot traffic.
Feng Shirong led people to the shopping mall at this time. Looking at the empty interior, he instantly felt a feeling of a short-lived epiphyllum rapidly entering the withering period after it blooms.
Feng Shirong held on to the glass fence on the third floor: "Continue to do promotions and draws to increase customer flow until after the National Day, and wait until the contracts are signed for the stores we are talking about now."
"After the promotion ends, the mall subsidy is gone. Joy City's stores are not competitive enough, especially in the catering industry as a diversion store. There are not many big brands. People nearby actually prefer to visit Wanzhong and eat in Heli What are you fishing for? Drinking and enjoying the sweetness, Ruixing and so on.”
When the financial team of Feng Group calculated the income and expenditure statement for the recent period, they had only one feeling, that is, they were going to lose money.
Of course, Feng spent a lot of money. During the opening period, they took out a Volkswagen brand car, and now they have another car in the showroom.
As a result, Joy City once again launched promotional activities and cooperated with Dianping to launch exclusive packages.
"This... is a solution."
In this way, until September 9th, Joy City finally stabilized the passenger flow to a considerable level, relying on the strong financial resources of the family.
But the effect is also there, because some regional managers were really moved after seeing the passenger flow of Joy City. Starbucks, Yidiandian, and Xiaolongkan have all entered the negotiation stage to settle in.
This is called the business-supporting period in the commercial real estate industry. They constantly spend money to attract customers, attract more brands, and update the mall until the mall can enter a stage of breaking even.
There used to be a begging man at Wanzhong's door, but he moved here during the opening days of Joy City and left immediately at noon on Tuesday.
Han Xiong looked at Duan Ying: "Some brands can't be solved with money. Anyway, the current catering industry doesn't dare to offend group buyers."
The most appropriate thing to do now is to subsidize it yourself, attract more customers, and lure in those brands that are waiting on the sidelines.
Han Xiong now knew that no one would have any pants when the tide went out. There was no lottery, and even the old ladies nearby stopped coming.
Joy City has no group support, cannot recruit popular stores, and is a brand new mall brand. When discussing cooperation, it will always encounter the defense of the brand.
“We can’t even hire people with rent reduction?”
The weather is no longer very hot at this time. After all, autumn is just around the corner, and you even need to put on extra clothes in the morning and evening.
As more and more first-tier brands are tricked, the mall will become more attractive, and then rely on its service and location advantages to enter a virtuous cycle.
Some of the brands that Joy City is currently talking about have a lot of traffic. They have promised to come to select stores after October 1, so as long as the customer flow is increased during this time, it doesn't hurt to go slower.
Thanks to subsidies, channels, and two-way operations, starting from Wednesday and Thursday, the passenger flow that originally dropped sharply began to slowly increase.
Seeing this scene, Duan Ying was a little confused: "Where are the people? There were so many people some time ago."
Although they still insisted on discussing it after the October 1st holiday, in Feng Shirong's view, the matter was almost done.
"You should be able to breathe a sigh of relief on October 1st."
Han Xiong nodded: "Yes, the passenger flow will increase rapidly during this period. Even without subsidies, Joy City can still have quite good income, especially with the arrival of tourists. The number of tourists in Kyoto is very large."
Feng Shirong nodded: "Ask the Ministry of Commerce that after the October holiday, the settlement contract must be signed no matter what."
"clear."
"Mr. Feng, a manager of the delicious food came over and said he wanted to take a look."
While the two were talking, an employee from the Ministry of Commerce ran over.
Feng Shirong looked at Han Xiong: "I'm going to meet some friends in the afternoon. Mr. Han, why don't you go and receive them? You and Mr. Gu seem to know each other?"
"Yes, we had a few chats at a cocktail party before, and we met a few times later when we were recruiting business."
"Okay, then I'll leave this to you."
Han Xiong nodded and followed the employee from the Commerce Department to meet with Gu Zhifang, the marketing manager of Weiduomei.
"Hello, Mr. Gu, why are you here in person? It's time for us to go to your place."
"I went to Wanzhong's store to randomly check the hygiene situation, and stopped by here to take a look."
Han Xiong smiled: "Mr. Gu, look at our customer flow, how do you think? It's not worse than Wanzhong, right?"
Gu Zhifang nodded: "I also heard from my friends that your Joy City has good traffic, so I came here to take a look."
"Are you interested in opening a store? I have a lot of good stores in my hands. A103, which Mr. Zhang from Starbucks specially asked us to keep. It's settled. Why don't you stay next to them?"
"Starbucks signed a contract with you?" Gu Zhifang was a little surprised.
Han Xiong scratched his head: "Not yet, but the shop is finally settled."
To be honest, Han Xiong has been hearing everyone talk about October 1 and October 1 during this period, and he has become more and more sensitive to this date.
Because once, twice and three times is a coincidence, but everyone says October 1st, this is not just a coincidence, right?
Han Xiong couldn't help but invite Gu Zhifang to a quieter place, and couldn't help but say: "Mr. Gu, why does it have to be after October 1st? Our current passenger flow can be stable at this number, and there will be more on October 1st, right?"
"Everyone makes decisions after the National Day, not just me."
"How do you know they only make decisions after the National Day? What happened to the National Day?"
Gu Zhifang coughed, looked around to see if there was no one around, and then said, "I heard someone said that your Joy City may be empty for a few days during the National Day."
Hearing these words, Han Xiong's smile slowly froze on his face.
At the same time, at the south gate of Wanzhong Square, a manager Liu from Joy City was standing guard.
On the eighth day of the opening of Joy City, Wanzhong still made no move and everything was fine. There seemed to be no intention of starting a business war.