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Chapter 2 The craftsmen are ready and everything is ready!
The store does seem a bit messy, with rubbish left over from previous renovations still scattered on the floor.
Ma Xianbin is also very agile. He started working immediately after he gave the order, and the atmosphere in the whole store instantly became lively.
Wei Chengbin and Li Yuanhao also planned to help, but were stopped by Lin Ran.
The store has not yet been officially renovated, so cleaning is of little significance. The main purpose is to clean up construction debris.
Lin Ran had something more important to tell them.
"You bring two masters back. I know that you are extremely skilled in making Tang Sancai, but what we will make next may not only be Tang Sancai, but also Song Sancai, Yuan Sancai, and even Qing Dynasty porcelain." Lin Ran told Wei Chengbin and Wei Chengbin said.
“In addition, it’s not just porcelain, but paintings can also be studied.”
"Okay sir." Wei Chengbin agreed wholeheartedly, but he had some difficulties in bringing two people back to study and make handicrafts together.
Because according to Ma Xianbin, most people come here to learn his craft.
Taking away two seems a bit biased.
"You don't have to worry about that. Just ask Ma Xianbin who wants to go with you." Lin Ran suggested.
You have to learn anyway, it’s just a matter of sooner or later.
But before that, Lin Ran still called the six craftsmen Ma Xianbin to the front.
"Everyone, let's set the general tone first. What we sell in our store are not fakes, but high-imitation cultural toys. I hope you will keep this in mind."
"Next, Master Wei Chengbin will take you to his workshop. He has studied the perfect production process of Tang Sancai, which is exactly the same as the production method of the official kilns of the Tang Dynasty."
“This is the core competitiveness of our high imitation products, because our approach is consistent with that of the ancients!”
"However, the biggest difference between us and antiques is that they are newly produced, so the price will be much cheaper. They are only for people to put in their homes and stores as decorations. It is strictly forbidden to sell them as fakes!"
Lin Ran told everyone about his store idea.
He didn't know how Zheng Xueming persuaded the master craftsmen to work for him. The value of craftsmen of this level in the market was not low.
So many people were sent at once. If they were dissatisfied with their work and asked to leave one after another, it would be a huge loss to Tian Lexing and him.
Therefore, it is still necessary to share his business ideas with everyone before starting work.
Ma Xianbin and others nodded, but he raised his hand and asked: "How should we stop others from selling it as fakes?"
Once consumers leave the store, they cannot control their behavior.
"This is also what I want to mention. The imitations we make must be as authentic as possible, but they are not genuine. There will be an obvious loophole. As for the limit."
Lin Ran drew something on the blackboard: "The masters at the appraisal firm can tell at a glance that it is a fake, but ordinary pickers can't."
This requirement seems simple, but in fact it is not easy to do.
"Can it really be done?" Ma Xianbin frowned.
He had seen Wei Chengbin's works, and heard about his glorious deeds that his works were even authenticated by Mr. Qin. Only Brother Lin in front of him saw through his fake methods.
Wei Chengbin also stood in front of the stage and said: "You don't have to worry about this. Mr. Lin has already told me the key points. You just need to follow me and you will learn it in less than a month."
Since it is just a replica, there is no need to put a lot of effort into making it old, as long as it looks like an antique.
The craftsmen and his party seemed overjoyed. The purpose of their coming here was to study.
There was a show of hands to vote.
With the help of these craftsmen, Lin Ran is absolutely confident that the store will be filled with products within a month.
Ma Xianbin took a craftsman and left with the two of them. The others did not show too disappointed expressions. Anyway, they would have to learn to work here sooner or later.
So, I continued the cleaning work.
Lin Ran and Yang Jianlong began to discuss the details of the store decoration.
The problem of the industrial chain has been solved. At the current level, they do not need to outsource factories. They can rely on these craftsmen to meet the needs of the stores.
Yang Jianlong patted his chest and said, "Godfather, leave this to me. I have been working at Tianlexing for several years. I promise to make our store exactly the same as Tianlexing."
The layout of Tianlexing is the best antique store in the capital. The small shops of Fang Dahai and others are all imitated by Tianlexing and have become a benchmark in the industry.
However, Lin Ran still felt it was not enough and shook his head.
"What's wrong? Godfather, do you think Tianlexing's layout is not good?" Yang Jianlong asked curiously.
"No, I just don't think it's novel enough." Lin Ran smiled.
After all, they are antique stores, which are fundamentally different from antique stores.
The products in antique stores are often placed together according to product classification, making it easier for customers to select.
For example, tea sets from the Tang Dynasty and tea sets from the Qing Dynasty are placed in the same place, just to attract tea set lovers.
Another example is ancient paintings. In antique shops, ancient paintings are hung on one wall for the convenience of enthusiasts.
Their business logic is that similar products meet the needs of the same type of consumers.
It's different for antique stores. The target consumers of antique stores are people who don't know much about antiques, but are arty.
Putting a bunch of products together will interfere with their choice.
Therefore, Lin Ran made a bold decision.
Since you want to do something, you must be at the forefront of the times.
Most antique shops use mahogany furniture, which brings out the richness of history.
But Lin Ran decided to be more fashionable. In his heart, he had the most perfect exhibition stand.
It was the National Museum where he once worked.
There are not many fancy designs in the National Museum.
It’s just that the walls will be designed with murals from the same era as the exhibits, and paintings showing the customs and customs of the time will be posted on the walls, so that people can quickly integrate into history and feel the weight of cultural relics.
What’s really clever is the museum’s lighting design.
Today's antique shops are often closed at night, and the lighting design is also very poor. When the weather is slightly gloomy, the lighting in the store is very poor, which affects people's selection of goods.
Using warm-toned lighting and glass shelves can make ordinary products look taller in an instant.
Another example is the layout of the store and the antique cashier, which the store already has.
However, a large space of [-] square meters can be laid out according to dynasties, so that people who want to buy cultural toys can purchase imitations of specific dynasties according to their needs.
Lin Ran told Yang Jianlong his business idea. Yang Jianlong was confused, but he still didn't realize it!