pappabearbooks 209
209
Chapter 2: Brother Zheng, please give me the words!
Yang Jianlong and Lin Ran then chatted about some details of the decoration. The cleaning work of the store may take another day to complete.
At this moment, the bb phone in his pocket rang.
Yang Jianlong saw the number above, it was Zheng Xueming calling.
He also immediately walked out of the store and came to the corner of the street.
Since this is the most luxurious commercial street, phone booths have been set up long ago.
After calling back, Zheng Xueming asked him to take Brother Lin home for dinner.
Yang Jianlong told Lin Ran the news, and Lin Ran readily agreed, which made Yang Jianlong extremely happy.
He is relatively stupid. Today Zheng Xueming asked him to study with Lin Ran, but he still doesn't know how to explain it to his family.
It would be great if Lin Ran was willing to go back with him.
When I came to Zheng Xueming's house again, I no longer felt the distance from last time.
"Come on, Brother Lin, let me toast you!" Zheng Xueming smiled from ear to ear. He had always been worried that his son-in-law had no future, but now that he was doing business with Lin Ran, he was not afraid that he would not learn his true skills.
In fact, Zheng Xueming is not afraid of losing money, but he is afraid that his son-in-law will not be able to get out of his comfort zone.
He can only rely on drinking with others and bragging to get business. By then, his Tianlexing will have no successors.
By following Lin Ran in opening a handicraft store, you can not only learn something, but also solve the food problem of the craftsmen, which is also a good thing for China.
In the past, many craftsmen came to his shop to seek employment opportunities, but the cultural relic restorers his shop needed were extremely demanding and few in number.
He couldn't bear to refuse, so he left Ma Xianbin and others behind. They were usually responsible for simple cleaning and repairing some damaged cultural relics.
With Lin Ran's handicraft shop, they also had a better place to go. Zheng Xueming was happy before it was too late, so naturally he wanted to express his gratitude, so he called Lin Ran to his home.
In fact, Lin Ran was also very grateful to Zheng Xueming.
The rent for a shop along the street in Tianzijing would never be less than three digits per month. The 400-square-meter shop was lent to them without saying a word.
He also sent ten masters to help him at one go, solving the problem of insufficient manpower in his shop.
I can't help but accept this kind of friendship!
"Brother Zheng, I should toast you with this cup!" Lin Ran stood up and said respectfully.
Unexpectedly, he stood up, and Zheng Xueming also stood up, insisting on bowing to toast.
Yang Jianlong, who was still sitting next to him, smiled awkwardly and stood up, feeling at a loss.
"Brother Lin, your idea for the handicraft store is really wonderful. We have a group of craftsmen in China, and their strength is obviously no worse than before. However, now that there are more and more industrial products, their environment is getting worse and worse. "Zheng Xueming sighed.
People like him who value tradition have noticed that the appliances and items used by people around him are becoming more and more engineered and template-based.
In the past, wooden tables were made by carpenters in the village with saws and cuts. Today's wooden tables only need to be prototyped and then thrown onto the assembly line. The assembly line workers complete part of the process alone and are sold directly.
As a result, the styles of tables have become monotonous, and the loss of culture makes Zheng Xueming feel heartbroken.
"Brother Zheng, this is the change of the times. It is normal." Lin Ran smiled, "After all, people's needs are constantly rising. Without improving productivity, material requirements cannot be met."
"Oh, let's not talk about this anymore." Zheng Xueming brought the topic to Yang Jianlong, "My son-in-law is ignorant, but he is good at talking and drinking. It should not be a problem to attract business for you."
Yang Jianlong was a little embarrassed and said, "Dad, why am I also the store manager now? It's not okay for you to say that."
"What kind of store manager do you want to make money without working for Brother Lin?" Zheng Xueming said sternly.
"Dad, you are right. Godfather's idea is really creative. Jianlong is really convinced." Yang Jianlong was not angry. He was digesting the business thinking that Lin Ran told him before.
"Oh? What do you think? Tell me about it?" Zheng Xueming was aroused.
"Let me explain." Lin Ran didn't intend to hide it and expressed his business logic.
"We plan to make a gimmick promotion in the store, which is a miniature museum."
"People can enter from one side and then go along the exhibition area of the Tang, Song, Yuan, Ming and Qing dynasties to see related products."
"The imitations we make completely restore the life of the dynasty at that time, so although they are not authentic, they can be regarded as exhibits."
"Of course, our main focus is on cultural objects from the Tang, Song and Qing dynasties, among which Tang Sancai, Song Sancai and Qing porcelain will be our signatures."
Lin Ran told Zheng Xueming his business ideas without reservation.
At the dining table, there were not only Zheng Xueming, but also Yang Jianlong and his wife. They were all stunned.
This is the first time I heard this idea, but it sounds reasonable.
After all, compared to clothing stores and restaurants, the traffic base of cultural and entertainment stores is lower than them. Using the gimmick of a miniature museum can indeed attract many people to come into the store to watch.
Moreover, if they are interested in products from a certain dynasty, they can buy them at a relatively low price.
"What a wonderful move!" Zheng Xueming exclaimed, "Brother Lin is not only a genius at appraising treasures, but he is also very creative in business. I admire him."
"No, it's just some ideas." Lin Ran said modestly.
In fact, Lin Ran didn't know whether it could be realized.
After all, these are marketing routines in the Internet era. At that time, people were extremely materially rich and were pursuing spiritual enjoyment.
In the early 80s, people were not very rich in material resources, and it was still unknown whether there was demand for this.
However, Lin Ran believes that human nature is interconnected, and the pursuit of novelty is a common trait among people of every generation.
"By the way, Brother Zheng, I heard that you are also a famous calligrapher in Beijing. A new store is about to open. I wonder if Brother Zheng can help me inscribe the name of the store on the plaque?" Lin Ran asked.
Zheng Xueming is not just a favorite. In terms of calligraphy, his cursive fonts are also highly sought after by people in the industry.
Opening a literary and toy store is all about elegance, and square fonts are not suitable.
"Brother Lin, if you don't mind, I will naturally be willing to help." Zheng Xueming said politely.
"Then there's Brother Lao Zheng!"
Zheng Xueming's gold-lettered signboard is also a publicity stunt for their store. Zheng Xueming is quite famous in the antique circle of the capital. If he hangs up his inscribed signboard, he is not afraid that no one in the circle will come to see it.
"Have you decided on the name of the store?" Zheng Xueming asked with concern.
"Not yet, I will finalize it in the next few days."
Lin Ran was particularly cautious about the name of the store. After all, this was his future signature!