pappabearbooks Chapter 527 The implication! 8 tricks!
Chapter 527 The implication! 8 tricks!
Lin Ran guided the Yuan family to other venues, introducing the features of the venues as they walked.
Unknowingly, they had arrived at the teahouse area.
"Uncle Yuan, let's have a cup of tea."
"Why do you still have a teahouse in your store?" Yuan Jiahao was a little surprised. He thought it was just a store selling handicrafts, but he didn't expect there was another Qianqiu inside.
"When people are tired from shopping, they can rest here for a while. At the same time, here are all enthusiasts, and we can share our experiences at the table." Lin Ran said with a smile.
In fact, judging from last month’s financial report, the teahouse’s turnover is enough to support the store’s store expenses!
The four of them were sitting in the private room. Lin Ran ordered a pot of fine Longjing tea and greeted the Yuan family.
Yuan Jiahao was very interested in the teahouse business of the handicraft store and asked: "If you open a teahouse in the store, aren't you afraid that others will only drink tea and not consume it?"
Yang Jianlong had actually asked him this question many times.
It's not that he's out of ideas, but that it was originally a copy of IKEA's lifestyle store model.
During holidays, some young couples come to visit the store, but they don't buy anything, they just wander around the store and dream about a better life.
But they don’t come in vain. When they are tired from shopping, they will come to the teahouse, order a cup of tea and some snacks, and sit here to chat.
It is equivalent to providing a place for young people to go on holiday.
"Interesting." Yuan Jiahao felt that Lin Ran's idea was very special, "But you are not afraid that the business will take a wrong turn? The teahouse business is booming, but the handicraft store has collapsed?"
"Of course not." Lin Ran said, "The combined business model will make the mainstream single-service stores in the future easily eliminated."
"Then what do you think are the advantages of your craft store?"
Yuan Jiahao has forgotten the purpose of his coming.
Originally, he wanted to persuade Lin Ran to give up his daughter, and he could give him a sum of money.
However, after communicating with the young man in front of me, I found that his business vision is very unique!
Since I am developing commercial real estate, I have been in contact with many bosses, but their vision is much lower than my own.
After all, he had been in politics and had visited foreign business districts and seen many business models.
The business bosses he had contacted before seemed to him to be short-sighted.
As for Lin Ran, this young man, he had checked his background and found that he was completely poor. He could be said to have made his fortune from scratch!
Having built a star store with monthly sales exceeding RMB 50, he definitely has the skills.
"Lin Ran, I'm sorry, my Jiahao is the chairman of the Chamber of Commerce. Will it make you feel that you are under investigation?" Mother Yuan said to Lin Ran with a smile.
"It doesn't matter." Lin Ran smiled back and said, "Actually, there is already a mature market in China called the antique market. Tianlexing alone has annual sales of around [-] million, and there is also Panjiayuan. , Liulicang and other places where small vendors hang out, together, it is not an exaggeration to call it a tens-billion market."
"You're right." Yuan Jiahao has also investigated this market. He is currently planning to build a comprehensive commercial complex near Wangjing City. The first people to discuss business with him were antique dealers from other provinces, which shows the benefits. "Then you Why not make antiques?”
"The antiques industry has high thresholds. Usually, it does not open for half a year and lasts for half a year after opening. It requires high capital flow. When I opened the store, I couldn't afford the cost."
Seeing Lin Ran honestly admitting to being poor, Yuan Jiahao nodded in agreement.
After all, he has seen many poor people, and he has a strong self-esteem and refuses to admit it. From this point of view, Lin Ran is already much better than many poor people.
Lin Ran continued: "With the rise of the antique market, the secondary market is also gradually developing."
"Secondary market?" Yuan Jiahao couldn't help but be startled when he heard this concept. This was exactly what he had been considering before.
"Yes, the price of antiques is usually very high, and most people cannot afford it. However, people have needs in this regard, so what should they do? So a profession called leak pickers appeared, and they specialized in the manufacture of colored glazes. Place, buy toys from small vendors at low prices.”
"Buying cultural relics from small vendors is similar to gambling. There are fakes and defective products, but there is an endless stream of consumers. Why? Because there is such a group of customers who cannot afford to buy cultural relics at high prices, but they still want to buy them."
“So, this is the market I’m looking at.”
Lin Ran emphasized the tone of the last sentence: "Instead of buying fakes, it is better to spend 1/10 of the price to buy handicrafts. The appreciation value is the same!"
wonderful!
Yuan Jiahao pretended to drink tea to hide his inner shock.
If Jiang Hua or Zheng Xueming said this to him, he would not be shocked.
However, in front of me is just a boy as old as my daughter, but he has such a business vision. What is he but a genius?
But he still wanted to get to the bottom of it.
"It sounds nice, but aren't the handicrafts still fakes?"
"Have you seen copycat cultural games in our store?" Lin Ran asked with a smile.
This is a question for Yuan Jiahao. When I came in, I did see a lot of exquisite handicrafts, especially various pottery figurines, which were exactly the same as those in the museum.
However, there are many novel elements.
For example, the ceramics in public telephone booths, the calligraphy and paintings in department stores, and the statues of gods holding Big Brother in their hands look novel and interesting.
"Not only are we not copycats, but we are cultural leaders." Lin Ran looked into Yuan Jiahao's eyes and said seriously, "The cultural relics we produced have become antiques after the baptism of time. And the craftsmen in our workshop are all The inheritors of thousands of years of skills.”
"This inherited skill is the capital for our store to survive. We now have three chain stores and a French franchise store. Although my store is still just an ordinary handicraft store, as long as you give me time , this store can be made into a century-old brand, no, a millennium brand!”
Yuan Jiahao couldn't help but be moved by his determination.
Yuan Jiahao has met many businessmen who are trying to make a cake, but they can't provide data, and they haven't investigated the market. They just rely on their dreams.
The young man in front of me is completely different. He knows what he wants to do and is implementing it step by step!
The last sentence obviously means something else!
Having gotten the answer he wanted, Yuan Jiahao smiled: "Young man, you are still too young. Don't speak too early. The business world is more terrifying than the battlefield. Even if you are sailing smoothly now, once you encounter a reef, you will easily... Capsized.”
"There will definitely be problems in the development process. I can only do my best to avoid them and minimize the losses, but the big goal will not change." Lin Ran replied.
Yuan Qianyun on the side was confused, but Yuan's mother understood what they were saying, narrowed her eyes and smiled.