pappabearbooks Chapter 617 Liu Bang’s Business Theory
Chapter 617 Liu Bang’s Business Theory
The business philosophy of Shengshi Craftsmanship is to take the capital as the center and spread across the country to provide franchise services.
This model is still relatively new now. Even national chain businesses like Chen Cheng mostly open stores in local places.
"Have you ever heard of the saying that 'the vassal king guards the country and the vassal king dies'?" Yuan Jiahao thinks this model is innovative, but he is not optimistic about it.
This sentence was proposed by Liu Bang, with good intentions, hoping to hand over autonomy to the vassal king.
But he underestimated people's desire for power.
Lin Ran's pattern reminded him of this period of history.
At the beginning of the vassal system, it indeed helped the Han Dynasty enter a period of rapid development.
Unfortunately, within a few years, he discovered the problem. Taxation was inconsistent with local prosperity, so he launched a policy to reduce the vassal status.
It was the introduction of this strategy that triggered the Eight Kings Rebellion!
In the end, Emperor Wu of the Han Dynasty personally led troops to quell the rebellion, issued an order of favor, and then seized the title, and the rule of the Han Dynasty was maintained.
Shopping malls are like battlefields, just like history.
Yuan Jiahao felt that Lin Ran's idea was too naive. If Shengshi Craftsmanship was so profitable, they would be defeated by mere franchisees without the emergence of competitors.
"Don't worry about this." Lin Ran smiled, "The core technology is in our own hands, and our handicrafts will continue to improve the quality and become the leader in the market."
There is no supply of goods elsewhere, and this is their advantage.
"Aren't you afraid that the elites in the factory will be poached?" Now is the craze for national entrepreneurship. Executives who have resigned from state-owned enterprises are very popular among private companies.
If the skills of Shengshi Craftsmanship were learned away, their only advantage would be gone.
Lin Ran was not worried about this.
"My original intention in founding Shengshi Crafts was to provide a way for craftsmen to survive. Craftsmen across the country can find jobs, so what is it compared to the money I lost?" Lin Ran laughed.
The young man in front of him could not forget his original intention.
Yuan Jiahao's words just now were on the one hand a warning, and on the other hand they were a test. Lin Ran had said before that he hoped that China's handicraft skills would be passed down. If he monopolized this industry, he would be breaking his promise.
"Your idea is quite good, but unfortunately history is a wheel. You have to be prepared for the bloody lessons."
Lin Ran, who had made his fortune from scratch, would not fail to understand that he actually had another arrangement in his hands.
"Brand strategy." Lin Ran replied, "People still don't realize the importance of brand."
Take luxury stores for example. Although the quality of the clothes and bags they sell is better than that of other small stores, it is not much higher.
But their prices are very different!
The reason is that they are already positioned as expensive products in people's minds.
Shengshi Craftsmanship has now established a brand operation organization, trained professionals, carried out system design, and fundamentally built a brand system.
He mainly discussed the concept and store brand design with Yuan Jiahao, but did not have a complete plan.
They are all shrewd businessmen and already have a general idea in mind.
"Genius." Yuan Jiahao was actually thinking about the issue of brand marketing. He left the system and established Jintai Group. He is currently encountering the same problem.
It’s just that the homogeneity phenomenon among real estate companies is very serious, and it’s all about comparing who has more money!
He is not optimistic about this model because they are constantly bidding, and the final cost will fall on consumers.
There will come a time when consumers can no longer afford the prices and the industry will be in ruins.
Therefore, he set his sights on commercial real estate and established commercial centers following European and American models.
"Actually, Uncle Yuan, you are in the real estate business, right?" Lin Ran asked.
"That's right, but our ultimate goal is to become a comprehensive enterprise, which will involve various industries such as education and automobiles in the future." Yuan Jiahao did not expect that Lin Ran would ask him questions.
"Well, I took a look at your Jintai real estate. Are you planning to build a shopping mall?"
"Yes, we need to build a business community centered around shopping malls. The quality of the old streets now varies greatly. In fact, rich people don't like to go shopping. Do you understand what I mean?"
The implication is that rich people don’t like shopping with poor people.
That’s why I wanted to follow the business center model.
"But I don't think your approach will work." Lin Ran said bluntly, "The most important reason for the success of European and American business communities is that they have high car penetration rates and are sparsely populated."
On vacation, people who live in the suburbs drive into the city to shop.
Therefore, a lot of things are bought, and the commercial community provides a full range of goods, so it is very popular among locals.
China in this era is different, and its consumption philosophy is completely different.
Ask any store and they would rather open a store in an old street with a pyrotechnic atmosphere than in a purely commercial area.
A kid actually questions his own business philosophy? He's a little too self-righteous.
Yuan Jiahao didn't show it, but asked with a smile: "Then what do you think should be done to comply with China's development trend?"
"Commercial and residential integration." Lin Ran said, "The established community is divided into upper and lower floors. The upper level is apartments for sale to ordinary citizens, while the lower level is the commercial area, including restaurants, clothing and even pet shops that will become popular in the future. This kind of The model can mix shops, businesses and residential areas together, which looks a bit messy but is an extremely effective synthesis.”
Originally, I just wanted to see Lin Ran's superficial understanding, and I planned to give a blow to the ignorant boy. Don't think that smooth sailing is a big deal.
But the idea proposed by Lin Ran surprised him a little.
This is exactly the problem he is currently facing, and he has not thought of a solution yet.
Lin Ran knew that Yuan Jiahao would definitely accept this suggestion, because this was what he had originally thought of, but he had just told him five years in advance.
Yuan Jiahao stopped and meditated, and Lin Ran also stopped.
At this time, Chen Cheng's housekeeper came out: "Mr. Lin, Mr. Yuan, it's getting late. Please go back to the villa and rest."
The two nodded. It was obvious that he was not calling him to go back to the villa to rest.
But Chen Cheng had other things to do and planned to let people leave the villa.
I looked at the time and saw that it was already four o'clock in the afternoon. It would take an hour and a half to get back to the capital city from here.
Due to the remoteness of the place, it is indeed not safe to drive a luxury car on mountain roads at night.
After returning to the villa, the people inside seemed to be having a good time, and Yang Jianlong rubbed his sleepy eyes.
Taking this opportunity, Lin Ran introduced Zhang Zhenqiang to Yang Jianlong. After learning about his level, Yang Jianlong immediately told him the location of the workshop and would go to the workshop to arrange a position for him tomorrow.
After stretching his body, Yang Jianlong asked Zheng Xueming if he wanted to go back together. When he learned that he still wanted to discuss things with Chen Cheng, he decided to drive Lin Ran home first!