pappabearbooks Chapter 1228: Differentiated Services of Auction Houses
Chapter 1228: Differentiated Services of Auction Houses
After a month-long restoration work, the stone Buddha was finally restored to its original appearance.
Through research, it turned out to be a stone sculpture of Maitreya Buddha from the Ming Dynasty.
It is 92 centimeters high, made of bluestone, and has a hollow round sculpture.
Its casting technique is also the work of Fan Daosheng.
After the Buddha statue was restored, Lin Ran also received a bonus from the museum.
Recalling that in his previous life, he was recognized by others in the museum for his ability in repairing and appraising treasures.
Now it's just a matter of going back to the old path.
Moreover, he has already won over Wu Qingniu. With his help, the restoration of these cultural relics should be faster.
There must be something valuable among them. Although Qian Dahai has evil intentions and a vicious vision, it is impossible for him to spend a lot of money to buy a batch of useless things.
He left these things in the warehouse and must have thought about repairing them.
But like Chen Qi, he felt that the cost and reward did not match, and finally decided to give up.
Lin Ran doesn't need to do anything himself, leaving it to Wu Qingniu, who should be able to restore most of the cultural relics.
At that time, the cultural relics will be donated to the museum and the cultural toys will be taken back and photographed, killing two birds with one stone.
Chen Qi was dumbfounded and felt a little strange.
But he was not familiar with the people in the museum and had no way to verify it, so he could only believe Lin Ran.
Lin Ran cleverly adapted the story so seamlessly that Chen Qi could not identify the authenticity.
Sometimes if you want to educate your disciples, you have to keep yourself somewhat mysterious.
Chen Qi toasted him and said, "Teacher, I really admire you more and more."
Lin Ran finished drinking with him and said with a smile: "You will be like me one day, as long as you persist."
Chen Qi quickly said: "Haha, if I am half as capable as the teacher, my family will be impressed by me."
Since Lin Ran showed his talents last time, Chen Qi's status in the family has also risen.
This auction house's first auction in the Mainland was a great success, and it will definitely be publicized after returning.
After all, this is Tianqi Capital's first investment in the mainland. As long as the auction house goes smoothly, he will be the first heir to the family in the future.
For Lin Ran, he only had thoughts of flattery and would never say anything back.
Lin Ran knew that his words had already had an effect, so he stopped talking and talked with him about some plans for future development.
"Our auction house needs to create some features." Lin Ran initially wanted to recruit some young people through the auction. But in this way,
But after careful consideration, it is not suitable at this time.
Without the Internet, the world that young people are exposed to is no wider than that of the elderly. Their horizons are limited and they are naturally unable to integrate into other circles.
Information dissemination channels are indeed important. The main methods of dissemination now are newspapers and radio, and not many people watch TV.
The effect of advertising is naturally not obvious. For example, in this auction, they mainly relied on their own channels to print information about the exhibits into brochures and send them directly to customers.
It would be impossible for anyone with no connections to complete this series of tasks.
Therefore, Lin Ran planned to take another path.
At present, mainland auction houses mainly auction antiques.
In fact, this idea is very limited. There are indeed many businessmen who are arty and follow the trend of antiques.
But there are still some businessmen outside who are not interested in antiques.
In their view, antiques are things used by ancient people.
It's in tatters. If you have something like this at home, you would just throw it away, let alone buy it back at a high price.
They also have some pursuits, which is the basis for Shengshi Craftsmanship to be able to gain a foothold in the market.
It's new and grand. Compared with antiques, it's more distinctive when placed at home.
Most of these people are businessmen themselves.
But apart from businessmen, what do their rich wives want?
In this era, wealthy ladies are the most willing to spend money.
After all, their husbands are making money outside and they have nothing to do at home, so they will compare themselves with each other.
The shabby attributes of antiques are difficult to be recognized by rich ladies who pursue fashion.
On the contrary, some exquisite accessories can be unanimously recognized by them.
The jewelry store was born based on this.
If their auction house can capture this group of customers, will their market share be higher?
Chen Qi's eyes kept rolling. He felt that what Lin Ran said was too reasonable.
The Hong Kong City auction will also auction some special jewelry, which is aimed at the wives of wealthy businessmen.
It is still relatively rare in the mainland, mainly because the mainland has only opened up recently and the economy has not fully caught up.
There are already some signs. If we start now, we should be able to win them successfully.
Chen Qi asked worriedly: "Teacher, your idea is fine. But our current reputation is mainly focused on high-quality literature and toys. If we auction the jewelry, will we be slapped in the face?"
His worries were justified, after all, the whole capital had now seen them become famous through this auction.
Selling jewelry immediately may make them confused. They don’t know what their auction house is selling?
Lin Ran said: "We can set up auction contents alternately according to the month."
"For example, the star product of our auction this month is Wu Daozi's mural rubbings. Then in the next two months, we will send people out to search for more high-quality antiques. Can everyone understand?"
"Yeah." Chen Qi nodded.
"So next month we will hold a fine jewelry auction. This auction will not sell various antiques, but the latest jewelry designs designed by masters. What do you think?"
Chen Qi rubbed his hands together excitedly: "That's great."
"But..." He immediately remembered a question, "I know some jewelers in Hong Kong City, but the customs clearance fee for such luxury goods is very high. If it is sold in the mainland, the price may not be cheap."
He also took into account the income levels on both sides of the Taiwan Strait. Jewelry in Hong Kong cities is already very expensive, and it is even more expensive to transport it to the mainland.
"No need." Lin Ran decisively rejected his idea.
Not to mention that the jewelry in Hong Kong City has no advantages over the jewelry in the Mainland. Some jewelry masters in the Mainland are reasonably famous.
As for the information from the port city, it is inherently slower to be transmitted here.
Just put it in a jewelry store, and slowly advertise and sell it through packaging.
At the auction, others come here for your reputation, who has time to wait for you to slowly build momentum.
To put it bluntly, it is just eating money from the fan economy, which is still a relatively classical model.
"How about I visit a few jewelers and talk to them?" Chen Qi frowned, and his opinion was rejected. If it were not Lin Ran, if it were anyone else, he would have slapped him in the face. It was so disrespectful. Give him face.
Lin Ran said: "Actually, I already have an idea."