pappabearbooks Chapter 2712: Antiques are not that simple
Chapter 2712: Antiques are not that simple
Lin Ran was particularly surprised. In the past, he only knew that Ke Hui's family was in the antique business, and the business scale was not small.
But this is the first time I heard that their family actually relies on volume.
Antiques are not something that can be bought on the street. They are scarce, professional, and involve issues of protection and management.
In this era, the country is relatively open to antiques, but it does not mean that relevant protection and management work has not been carried out.
The Ke Hui family didn't start out as tomb robbers. Maybe there were multiple tomb robber teams behind them.
I didn’t expect their business model to be so strange.
However, now we are taking Ke Hui to visit the new store. Although it has not been decorated yet, the layout was explained to him during the meal just now.
The entire store is actually not very big, only two to three hundred square meters.
More than enough for an antique shop.
"Have you thought about the name of the store?" Ke Hui asked.
He was like a hands-off shopkeeper who handed over the store to Lin Ran and didn't care about anything.
"Yes, it's called Baibao Pavilion." Lin Ran replied with a smile.
This answer surprised Ke Hui and Ke Yu.
"Why did you choose such a tacky name?" Ke Hui said.
Ke Yu also nodded repeatedly.
In their minds, Lin Ran was a learned and talented person, and his name should also be very otherworldly.
Lin Ran couldn't help but laugh: "I gave it this name, and you will know as soon as you hear it that this place sells antiques."
"But, I always feel a little..." Ke Hui couldn't think of a suitable adjective for a moment.
Lin Ran added: "Aren't you a special rich man, he is rich and arrogant at the same time?"
"Yes, yes! Brother Lin, your literary skills are really good." Ke Hui said, this adjective is so appropriate.
Because in his understanding, only the nouveau riche would choose such a name.
Lin Ran burst into laughter. This was naturally not a word he came up with. He never thought that one day he would use it on himself.
"As the old saying goes, the aroma of wine is not afraid of the depth of the alley."
"But times have changed now. If you want your store to grow bigger, you have to give it a domineering name."
"Let everyone know that you can buy treasures here, and there are a wide variety of them, right?"
Lin Ran asked back.
Other antique shop owners often choose some very artistic names.
But this can easily create a distance from ordinary people, which will make ordinary people think that antiques are a very high-end thing, and they will feel alienated in their hearts.
Only some rich people will come in.
In fact, not all objects are very valuable.
Lin Ran thinks differently from other antique shop owners. Most of them have a casual attitude of staying open for half a year but not opening for half a year.
It is true that some antique shop owners have made money, but the vast majority are still losing money.
After all, valuable antiques are not available everywhere on the market. If you want to acquire high-quality antiques and sell them at a high price, it all depends on chance.
In response to Lin Ran's explanation, Ke Hui nodded blankly.
He didn't quite understand it from the look on his face, but Ke Hui knew Lin Ran's business acumen, so he silently kept the matter in mind, and could discuss it with someone when he had time back home.
Ke Yu asked: "Lin Ran, have all the procedures for this store been completed? Are there any missing parts?"
"No, it's very complete. You guys are so efficient in doing things."
Lin Ran would find a way to refuse anything that required time.
But the road was already paved, so Lin Ran had no choice but to accept it.
"That's good." Ke Yu smiled.
Ke Hui quickly complained: "Brother Lin, you really have to thank my sister for this matter. She did it all."
"Talk too much." Ke Yu rolled his eyes at him.
"Am I not speaking for you?" Ke Hui swallowed the rest of the words abruptly, not understanding why Ke Yu was angry.
"That's good, I'll leave this store to you." Ke Yu interrupted Ke Hui rudely.
The visit was over, and Ke Yu took his brother and was about to leave.
But Ke Hui said: "Xiao Yu, you should drive back first, so there are some things I want to discuss with Brother Lin."
"what's up?"
"Don't listen to some business matters."
"What can't you listen to?" Ke Yu acted like a child.
In the end, he chose to leave under Ke Hui's persuasion.
The two people came to the temporary office and sat down. There were piles of construction materials next to them, which seemed a bit messy.
"Brother Ke, what's wrong?" Lin Ran saw that he was hesitant to speak, so he took the initiative to ask about the situation.
After this period of contact, Lin Ran finally understood one thing.
In fact, Ke Hui is a typical rich second generation.
I don't know anything about the family business at all. Most of the time I just step in to handle things and leave the business matters to others.
When I first met him, I thought he was quite well-educated, but after getting to know him for a long time, I found that Ke Hui was actually a simple-minded guy.
"Hey, that's it."
"I have a buddy who used to invest in antiques."
"But, his vision is not very good, certainly not as good as Brother Lin's."
"In the past few years, I have lost a lot of money investing in antique collections."
Lin Ran nodded to show that he heard it.
Antique collecting seems to be quite profitable, but in fact not everyone who joins the game can make a lot of money.
If you don’t have experience in this area, you can easily be ripped off by people in the industry.
The most typical example is the porcelain from private kilns that was deceived and was worthless at all. It was rumored to be mysterious and mysterious, and the price was sky-high.
In the end, it changed hands back and forth among outsiders, and it turned into a Ponzi scheme.
The people behind will have to pay more to buy it. In fact, the porcelain is not valuable at all, and real professionals will not even look at it.
A similar situation was popular for a while after the rise of antiques.
That's why there is a saying that the antiques circle is in deep water in the future.
If there weren't too many outsiders involved, people in the industry would have turned into old foxes and wouldn't be easily deceived.
Without many years of collecting experience, it is really not recommended to join the circle.
"Brother Lin, I should really take you to him for psychological counseling."
"He actually doesn't know anything about antique collecting. He used to be in production management, but now it has been reorganized, so he came out to look for a job."
"Maybe it's because there were too many people who flattered him in the team before, which made him feel complacent."
"I directly entered the collection industry with many years of savings. In fact, I took a fancy to the investment value."
In the past year, Lin Ran spent most of his time either staying in the ancient tombs or going to other places to discuss business with others, so that he did not notice at all that the domestic collection market has changed in the past year. Earth-shaking changes.