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Chapter 764 754: France's Real-Life Version of



Chapter 764 754: France's Real-Life Version of

Chen Yiyang originally thought that Zhang Yuling's e-commerce company encountered trouble because it was doing too well in Africa, encroaching on territory that French forces considered their own in North Africa.It turned out, after asking for more details, the underlying reasons were even more complicated.

Zhang Yuling had founded an e-commerce brand in Morocco called Xiyin, with the original intention of selling cheap clothing and goods from home to more affluent African countries like Morocco.

Unexpectedly, after the brand was established, it was warmly welcomed by the locals in Morocco, and sales were booming.

There are quite a few people in Morocco with close ties to France. When they shared Zhang Yuling's Xiyin e-commerce site with their friends and relatives in France, these French people were very attracted to the cost-effective products and so they began requesting their Moroccan contacts to purchase on their behalf.

Once Zhang Yuling realized this situation, she thought, since Xiyin's products were so well-received in France, why not open an offline physical store there directly?

The goods could be shipped from Morocco to France without any procedural issues.

So Zhang Yuling made up her mind and quickly found a shop on a bustling street in Paris, also home to many luxury brands, planning to open a store.

But before the contract was formally finalized, the other luxury brands on the street collectively pressured the landlord.

Paris, oh, what kind of place is this?

This is the cultural center of all of Europe, the hometown of countless luxury brands famous worldwide.

To now let a Huaxia brand, which focuses on cost-effectiveness and sells cheap goods, open a store here?

To Paris's old aristocracy, this would indeed be a disgrace.

So under pressure, the landlord who had originally signed a contract with Zhang Yuling broke the contract at the last minute and refused to continue renting the property to her.

Zhang Yuling said she understood the situation but that didn't mean she intended to back down.

The louder these old luxury brands shouted in opposition, the greater the attention Xiyin would receive if it successfully opened in France.

So, Zhang Yuling networked on her own, got to know the senior management of the legendary French department store company, BHV, gained their approval, and opened Xiyin inside their department store.

Unexpectedly, even before opening, tens of thousands of French people initiated an online petition, hoping BHV would retract their decision and refuse Xiyin's store in Paris.

Even the French fashion giant Galeries Lafayette announced publicly that they were ending their cooperation with BHV to pressure BHV into abandoning the acceptance of Xiyin's physical store.

"Have you done something in France to stir up such public outrage?" Chen Yiyang listened to the first half of Zhang Yuling's story, dumbfounded.

If he didn't know Zhang Yuling well, he might have thought she was some sort of international fugitive, which is why so many forces in France came out against her opening a store.

"Later on, I understood that my Xiyin facing so much opposition during its attempt to open in Paris.

was because it violated a certain taboo among local clothing and fashion brands."

In the general public's common perception, France is still seen as an industrial powerhouse, not having deindustrialized in the pursuit of finance.

But in reality, compared to France, the United Kingdom surpasses it in both GDP and industrial output.

In 2000, France's manufacturing total output to GDP ratio was still 24%.

By 2022, it had dropped to around 14%.

In that year, employment in France's material production department only accounted for 38% of total employment, while the United States stood at 39%, Germany at 45%, and Huaxia at 62%.

Over these 20-plus years from 2000 to 2022, France's GDP grew by 121%, the added value of the industrial sector increased by only 28%, while the financial sector soared by 666%.

France has long transformed from an industrial powerhouse into a financial lending behemoth.

Yet, despite this stark reality, the titans of France's luxury brand industry still want to maintain the luxurious impression of Paris and the style of luxury brands.

Hence, they've reached a certain consensus to ensure that all clothing and various goods throughout France must be low-cost and high-priced. This simple approach allows them to generate huge profits while extracting value from the middle class of other countries.

Simply put, things in Paris must be expensive and inefficient.

This atmosphere is necessary to sustain the prestige of major luxury brands.

But now, a cheap brand like Zhang Yuling's Xiyin wants to gain a foothold in Paris.

Can other luxury brands tolerate this? Naturally, they would join forces to apply pressure.

So, after Zhang Yuling braved the pressure and opened a store in Paris.

Although the highly cost-effective products attracted a large number of French citizens to purchase them.

The local bigwigs tore off their masks and stepped into the scene directly.

Within a few days of opening, French police stormed into the warehouse to inspect each product.

Subsequently, the French police used the excuse of finding brass knuckles, toy axes, and realistic dolls that were deemed psychologically unfriendly to children in the warehouse to seal off Xiyin's warehouse.

After listening to Zhang Yuling's full account.

The first image that popped into Chen Yiyang's mind was from a movie he once watched called "The Master."

The movie's protagonist is a disciple of the Wing Chun school, who comes to Tianjin to open a martial arts school, fulfilling the mission of spreading Wing Chun to the north and promoting martial arts.


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